Brief
To create a brand identity for Elcee's, an alcoholic and non-alcoholic punch drink. The client's brief was loose apart from they wanted something vibrant to reflect the ingredients and nature of the product, but not typical of the designs common place in the Rum punch market.

Solution
A brand identity that included visual aids that could be changed and used across the alcoholic and non alcoholic products to equally differentiate and associate them when seen in a bar or shelf. The end result of the branding and packaging exceeded the clients expectations of what they had visualised. It has also received great reviews at drinks expo and events for its standout appeal.

Execution
Art direction
Branding
Print & digital key visuals
Packaging design
Retouching
Digital media assets

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